Values and Attitudes: a case study (2)

Our values are principles or beliefs that serve as guidelines to help us make decisions about actions, behaviors and life choices. They reflect what we value and how we feel about the rightness or wrongness of things. Attitudes are how values are manifested in our actions and thoughts to others. ATTITUDES are our feelings towards certain ideas and dictate how we react in concrete situations.

In this case study, we analyze the values and attitudes in Lagaan, the bollywood superhit movie of 2007. (Part 2)

Identifying Instrumental Values.

Bhuvan’s value of collectivism was in his accepting the challenge.Also Captain Russels individualism and superiority complex was portrayed when he decided to actually lay down the challenge to bhuvan, and this was clearly not appreciated by his superiors.The raja’s values of Dharma over Karma was expressed when he was asked to consume meat,in return of the favour asked.The collectivism of the villagers was expressed when they united to fight against the wrong that was being done towards them.The uncertainty avoiding values of the villagers were expressed when they did not want to tke up the challenge.Then Deva Singh Sodhi’s instrumental values came in the act in his joining the team,against his terminal values of fighting against the british.The values of the caste system became evident when bhuvan invited kachra to play,but eventually bhuvan managed to ignite the collectivism of the villagers. Collectivism was again portrayed when Lakha’s Individualistic act of betrayal became public. The values of winning,at the cost of ethical sportsmanship,was portrayed by the british players during the game.

Biographical Characteristics:

Age:  The impact of seniority has been seen throughout the film, especially in times when Bhuvan tries to speak in defiance of the british raj, but the senior villagers prevent him from doing so.When bhuvan actually first started to play the game, an incident occurs, when the ball moves towards gauri, and when she tries to give it back to him, she is ordered by her father to tend to household activities. Throughout the film, it is seen that the important positions in the village social architecture, like the mukhiya, is held by senior persons.It is not as if seniors do not let the juniors to speak out their perspectives and views, but the status of seniors still remains. In fact, there has been several occasions throughout the movie when the youth can actually make the senior citizens see reason although initially they were less inclined to do so. The age factor has been key in deciding the values of the individuals, with respect to their openness. The youth had been actually portrayed to be more upto the challenge, and ready for a change, while the seniors were not really ready to accept changes in their thought processes.

Gender:  It has been observed through out the film that feminine characters has been portrayed as those with feelings, and although the society of the village has been purely patriarchal in terms of holding the key positions like the mukhiya,women has been associated with  respectful persona that cared for the rest, and saw to it that the family needs were taken care of. They tended to the old, weak and the injured and sick people.It was especially illustrated when during game practice sessions gauri came with the meals for the players, and even coerced them to eat.During the practice sessions, when the players got bruised, under the guidance of Harikaka, they tended to the players. The behavior of Elizabeth has been a sharp contrast to that of her brother, who was arrogant and unkind, to the core and expressed masculinity.

Caste: Caste system was prevalent in those days, and that also took a centre stage in the later half of the movie when Bhuvan invited kachra to play in his team. Kachra was referred to as being untouchable or “Achut” and the rest of the team initially was very adamant about leaving him out of the team. It took the inspirational character of Bhuvan to actually convince the villagers to move away from the caste bias and play unitedly and portray collectivism.

Race: A scene flashes to the inner eye is when throughout the movie, the Indian villagers were mistreated by the british raj as being native and insults were hurled at them at random and they were severely penalized even for small “mistakes”. The Indian villagers were shown to be beaten up, and Captain Russel went to the extent of saying that the natives would for ever live under the soles of the britishers. This shows the complete disregard of the human being and the racist feelings and attitudes that took centrestage when the plot of the movie unfolded. Even the british loyalists were not free from insults, and towards the end of the match, it was seen that even the most loyal Ramprasad revolted due to the constant differential behavior that was meted out to him on a regular basis.
Our values are principles or beliefs that serve as guidelines to help us make decisions about actions, behaviours and life choices. They reflect what we value and how we feel about the rightness or wrongness of things.

 

Values and Attitudes : A case study (1)

Our values are principles or beliefs that serve as guidelines to help us make decisions about actions, behaviors and life choices. They reflect what we value and how we feel about the rightness or wrongness of things. Attitudes are how values are manifested in our actions and thoughts to others. ATTITUDES are our feelings towards certain ideas and dictate how we react in concrete situations.

In this case study, we analyze the values and attitudes in Lagaan, the bollywood superhit movie of 2007.

First, an understanding of the needs pyramid is essential for further appreciation of the case analysis.

The need pyramid typically drives the values and attributes of individuals. The characters  of lagaan are also not free from the effects of this hierarchy of needs, first hypothesized by Maslow.

Values and Attitudes: The Flow in Lagaan.

The attitudes in the movie become evident when an argument starts between goli and bhura, reflecting their affection for their children and poultry respectively.Then gauri professes negative affective attitude towards Lakha.The oncoming clouds spark behavioral and affective attitude driven actions amongst the villagers starting a celebration.Then the behavioral component of bhuvan’s towards the british player become evident at the first british-villagers meet.Then the villagers expressed negative cognitive attitude towards bhuvan’s acceptance of the challenge although gauri and his mother showed a positive cognitive attitude.Then the villagers showed an affective attitude when bhuvan’s first shot hit the temple bell.The value to stand by a villager, if threatened by external forces became evident, when bhuvan was then attacked by the other village. Elizabeth portrayed the value for equality of chances when she decided to help the villagers understand the game. Then Ismail’s cognitive attitude became evident on seeing the “gori mem” assisting bhuvan.The instrumental value of deva singh sodhi when he came to play, as against his terminal value of “war” against the britishers.Then the affective value of elizabeth gets portrayed as she confesses to bhuvan,she loved him.Similarly, bhuvan professes his love to gauri.Bhuvan’s behavioral component of equality got reflected when he invited kachra to play in the team,against the negative cognitive attitude of the villagers,which he later managed to change.On the D-Day the affctive attitude of the raja against the british became evident.Then when the villagers came to know about Lakha’s betrayal, their cognitive and affective attitude became evident.The positive cognitive attitude of the british officers towards the village team’s performance,became evident when the game was in progress.During the game, the cognitive,affective and behavioral attitudes of bhuvan’s team became evident,towards the tactics of the Britishers and their own reactions.Finally, the display of affective attitude when the village team won the match.

Transformation of Attitudes.

Initially the villagers were very hesitant in supporting bhuvan,but the first shot of bhuvan rang the temple bell changed their veiw,which continued seeing the constant enthusiasm of bhuvan and the support from the “gori mem”.Slowly bhuvan’s self belief and enthusiasm was infused among the villagers.Gauri and bhuvan’s mother was always there to support bhuvan from the very beginning,although in the patriarchal society,they did not have too much say.The support from the “gori mem” was instrumental in arising the feelings of the villagers to stand up against being wronged.Amidst  all this positive changes of attitude, the negative changes in Lakha was striking,when his attentions toards gauri was neglected,who in turn only cared for bhuvan,and this caused him to betray his fellowmen to Captain Russel.In the midst of all the challenges,the villagers became a family,leaving aside their initial values for inequality on the basis of caste,and seniority on the basis of age.Then the game started amidst the emotionally charged atmosphere.Then the villagers came to know about Lakha’s betrayal, and although they initially reaction threatened his life,later on bhuvan’s insistence and lakha’s apology,he was given the chance to prove his loyalty, which he did.Then came the real emotional outburst when the village team won the match thus completing the transformation.

Joel Peterson of Stanford on Organizational Culture

While embarking on an entrepreneurship plan, often leaders are at a loss to make their dreams a reality.  To simultaneously think about market structure, short term tactics, long term strategy, financing model, marketing etc takes the attention away. But what often one misses is how one interacts with others on the team. So an entrepreneur often sets a culture without knowing it. So what can a entrepreneur do to positively create this culture for the long term benefit of the company in these formative days, and what should he be careful not to do to negatively impact the culture? Check out what this Stanford Lecturer has to say on this aspect.