Digital Marketing Presentation

Digital Marketing is the promotion of an offering using all forms of digital advertising media to reach the target segment. Today, theoretically, these channels of promotion include Radio, mobile, Internet, Television, social media marketing and other less popular forms of digital media. However, when speaking in a generalized manner, digital marketing is synchronously connected with marketing using the web or internet.

Most of us strive to understand the nuances of Digital Marketing, especially when it comes to understanding the theory with a deeper perspective than is presented in most blogs and online forums. This presentation / ppt is for all those who are searching for a crisp yet highly informative presentation/ebook on digital marketing.

Check out this ebook/presentation on the theory behind digital marketing and search engine optimization. Advanced Guide to Digital Marketing

DOWNLOAD THIS PRESENTATION NOW TO UNDERSTAND THE MANAGEMENT THEORIES BEHIND DIGITAL MARKETING.

In this presentation, the main focus is on 6 different sub-topics in digital marketing

1. Theoretical frameworks which affect digital marketing strategy development
2. Digital branding theories and frameworks
3. Digital Marketing Research, the roadmap for success
4. Optimizing through Web Analytics
5. Promotions and Advertising Channels
6. Finally the eye of the Apple: SEARCH ENGINE OPTIMIZATION. Here we discuss in details about how it is done, the best practices, what’s done and what’s not done, and so much more..

Here’s a sneak peek to the slide of contents for all those who are still deliberating whether to download this ebook  or presentation.

Do let me know how this presentation may be improved upon. Your feedback is very valuable to me. Do refer this ebook to your friends and link back to this page, if you benefited from this ebook. Also, subscribe via email to this blog, to get more business management lectures and updates.

Advanced Guide to Digital Marketing

This week we have a special gift for all our email subscribers. You have special access to the “Advanced Guide to Digital Marketing” for free. To download your free copy, subscribe via email. The footer section of the newsletter contains the download link for the guide, which will boost your understanding of digital marketing. It is short and crisp, and will help you to deliver. It is a 32 page document which will provide enormous insight on how to brand your offering, how to do market research and how to optimize your web-site using SEO tactics to ensure greater visibility on web. In fact the SEO section has been designed to ensure you have a deeper understanding on how to deliver greater value to your business.

Do contact me if you face any problems while downloading the free E-Book. I will mail it to you personally. Also, feel free to get back to me if you have any query after reading the same.

Digital Marketing – Theories, Strategies and Frameworks

Digital Marketing is basically promotion of brands using all forms of digital advertising mediums to reach the target segment. This now includes Radio, mobile, Internet, Television, social media marketing and other less popular forms of digital media.

While the talk of the day is internet marketing, the latter is only a subset of digital marketing. While digital marketing does involve many of the strategies involved in Internet Marketing, it extends beyond this by including other channels with which to reach people that do not require the use of the Internet. As a result of this decreased reliance on the web based media, the field of digital marketing expands to include media such as cellular media(sms/mms/phone calls), digital signage (digital banner ads and digital outdoor signboards), and other media like television and radio,  it is thus a much more comprehensive methodology to reach out and engage your target audience, and with a higher conversion rate for most product categories.

Previously seen as a stand-alone marketing strategy because of its extension on mediums which it covers, it is currently visualized more as a marketing effort that covers most, if not all, of the more traditional marketing areas such as direct marketing by providing the same method of communicating with an audience but in a manner using the development of science and technology and thus optimizing resources. The spectrum of digital marketing is now being expanded to support the “servicing” and “engagement” of customers, and thus cover not only customer acquisition but also customer retention.

So how should firms go about planning their marketing strategies for a successful digital marketing program? While there is no such common strategy which fits the requirement of all firms like a glove, there are few generic strategic and economic issues that firms need to keep in mind while designing their marketing program.

The first grid has three elements of your proposed strategy. Does your strategy match with the vision and mission of your firm? Does the strategy assembling platform match with the knowledge that is within your marketing team? Is that knowledge formally managed using any platform? Then comes the question of how you are delivering the value transfer from the production of value, to the assembly of value to the end value consumption in a value chain. Is your firm geared to take charge of such a business model?

As in the second half of the architecture, the business model dimensions need to be evaluated based on the digital marketing capabilities. Most important dimension for serious consideration is whether your organization structure is geared to handle the marketing methodologies you are planning to implement.  The dynamics of knowledge distribution also needs to be looked into based on this framework.

Hope this helps your company to chalk out a successful digital marketing program. Do let us know what you think of the article, with your valuable comments.

Have you read our article on the 4 P’s on Social Marketing?

Also did you read our article on the The 4 P’s of Marketing – The Marketing Mix strategies?

These articles are highly popular posts in our educative blog.